I realized up until now, I’ve mentioned bits and pieces of what Guild Party is, but I haven’t really explained my vision. First and foremost, it’s a clothing brand. Hopefully that’s not too much of a surprise, or I’ve been doing a poorer job that I thought!
As far as what type of clothing, that’s the fun part! Guild Party spawned from my love of fantasy and tabletop games. But not only that, it’s the manifestation of the idea, what if I could dress as a Knight in my everyday life? Or maybe invoke the feeling and aesthetic of a Druid. I wanted you to feel like the hero of your own fantasy story, but in a way that’s approachable. Because even though I LOVE a large, fantastical gown, wearing one to go grocery shopping isn’t usually ideal.
I want to strike the perfect balance of casual and fantasy through styles lines and fabric choices. And I’ve been working for over a year to hone those designs. My first collection is inspired by knights, and while there isn’t any actual armor involved, I hope you feel powerful and ready to take on the world.
I had the amazing opportunity to share the first two pieces on Her Universe's Instagram Stories, and wanted to repost the video for those of you who may have missed it:
What do you think? I hope you're as excited as I am!
